The following presentation demonstrates a conceptual exercise in which a new brand identity was created for the York, Maine HarvestFest event. All company, product, and service names used in this project are for identification purposes only. Usage of these names, trademarks, and brands does not imply endorsement as this project is not officially affiliated with, or endorsed by, the York Region Chamber of Commerce.
What is HarvestFest?
HarvestFest is a free family festival & community craft fair that is held annually in the fall season at Short Sands beach in York, Maine.
Project Overview
For this conceptual rebranding exercise, market research was conducted to establish a new brand image complete with a versatile logo design, distinct color palette, and clearly defined graphic/typographic elements.
Deliverables for this project include logo files, color palette (HEX/RGB/CMYK/PCS), pattern swatches, and an illustrative poster design as well as a complete brand visual style guide to ensure consistent brand application across various platforms.
