The following presentation demonstrates a conceptual exercise in which a personalized brand identity was created for a fictional landscape photographer named Theo Miller. All persons, living or dead, are purely coincidental, and should not be construed. No identification with actual persons and products is intended or should be inferred. All photography attributed to Theo Miller was gathered from adobe stock. Additional images used in this presentation are sourced accordingly.
Who is Theo Miller?
Theo Miller is a landscape photographer specializing in compositions that explore the relationships of light and dark subject matter. Inspired by the classic chiaroscuro painting technique used in the works of artists like Rembrandt, da Vinci, and Caravaggio, Theo finds passion in evoking emotion through his use of bold contrasts, giving his work a unique dark and moody style.
Project Overview
Theo was in need of logo for his photography business that was reflective of his personal style. In addition to this, Theo required a business card design that utilized his new logo alongside his title and contact information as well. Finally, Theo required stationery designs for his personal brand.
Theo wanted his brand to have a 'deluxe and polished' look and feel that would supplement his existing portfolio and appeal to clients in search of high-end work.
mockup file from behance.net/gallery/141436061/Free-Floating-B
mockup file from ui8.net/bdgstudio/products/stationery-mockups?rel=mckup
